So what can e-commerce do for your business?
Just because your business is conducted at a physical location such as a spa treatment, clay pigeon shooting, camping, or guided hillwalking and trail running. You can still sell these via e-commerce including an online store or social marketplace. Show your customers all the available experiences and sell access to the experience digitally before they even arrive. Or perhaps your businesses are about expert nutritionists and personal trainers, you can package your expertise into digital products such as plans and books which customers around the world can benefit from without a physical session.
You can also use e-commerce to package your products and experiences, you can easily bundle different experiences together and share them on social media and through an online e-commerce store, this helps you cross-sell and upsell multiple experiences that normally your customers might not have visibility of.
The other part of e-commerce that is not always obvious is being able to communicate with customers. Turn a visitor into a customer with a promotional offer. Keep existing customers coming back with a loyalty scheme. Generate more sales with newsletters and special offers as you build up your database of potential and existing customers.